Daniel Mendoza – “defining nice”
Daniel’s charitable journey started with the simple personal interest in ‘why people are not nice to each other’. This has, by his own admission, taken him on a lifelong quest to understand what shapes peoples’ attitudes and behaviours – the basic tenets that define peoples’ lives and their potential. In his desire to answer these dilemmas, and within the context of believing people are on the whole products of their environments and experiences, he wanted to be involved in a movement that would bring about long-term attitudinal and behavioural shifts of significant scale.
Daniel was introduced to the Anne Frank Trust through his professional involvement in commercial property, and he became actively involved upon realising the potential this household name and international brand had to act as a catalyst for change. He became a Trustee in 2001 and is currently Chair of the Trust.
The Trust works throughout the UK and is now regarded as the UK’s leading educational charity in tackling all forms of prejudice and discrimination and able to prove their impact via independent academic scrutiny. This has resulted in funding from 3 different Government departments, The Big Lottery and several UK Police forces amongst others.
Unfortunately their aim of creating a society safe from all forms of prejudice and discrimination has never felt more poignant.